Skills & Competencies for International Product/Brand Manager

International Product/Brand Manager job profile

Book a Demo and Receive a Sample Job Profile

JOB SUMMARY for International Product/Brand Manager

Manages, develops, and implements product marketing activities to maximize sales of an assigned product line in international market.

JOB RESPONSIBILITIES for International Product/Brand Manager

Stay abreast of changes in assigned marketing environment.

International Product/Brand Manager SALARY RANGE

BASE 50%
$130,169
TOTAL 50%
$138,571
Job Level
P04
Job Code
SM15000403
Education/Degree
Bachelor's Degree
Reports To
Top Management

International Product/Brand Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each International Product/Brand Manager skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
BOOK A DEMO

1 hard skill or competency (industry competency) for International Product/Brand Manager

1 Industry Competency – New Product Development
Proficiency Level -4
Skill definition-Innovating new ideas and concepts to develop and bring new products to the marketplace.
Level 1 Behaviors
(General Familiarity)
Describes the principles of new product development for market launch.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assists various team members in translating the product idea into a physical product.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Collects feedback on various projects and efforts to optimize better policies.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Implements product development innovation strategies using appropriate tools and techniques.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Builds a successful and disciplined new product development process.
See 4 More Skill Behaviors
3 International Product/Brand Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - International Product/Brand Manager
Proficiency Level - 4
5 Competency for - International Product/Brand Manager
Proficiency Level - 5

13 general skills or competencies (Job family competencies) for International Product/Brand Manager

1 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Describes methods in creating cost-effective advertisements to reach target audiences.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assists in creating and preparing advertising campaigns to increase brand awareness.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Executes different practices used in affiliate marketing and advertising to ensure optimal business growth.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Expands and analyzes complex advertising activities to achieve desired results.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Establishes annual marketing and advertising programs to build brand reputation.
See 4 More Skill Behaviors
2 Job Family Competencies – Brand Management
Proficiency Level -4
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Discusses the fundamental elements of brand marketing.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Conducts research and analysis to identify brand positioning.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Collaborates with brand management to improve and bring awareness to a wider value and reputation.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Creates measurements and parameters to evaluate performance of brand marketing vs competitors.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Conceptualizes and oversees the creation of brand management initiatives.
See 4 More Skill Behaviors
3 International Product/Brand Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - International Product/Brand Manager
Proficiency Level - 4
5 Competency for - International Product/Brand Manager
Proficiency Level - 5

10 soft skills or competencies (core competencies) for International Product/Brand Manager

1 Core Competencies – Business Acumen
Proficiency Level -4
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
See 4 More Skill Behaviors
2 Core Competencies – Industry Knowledge
Proficiency Level -3
Skill definition-Demonstrating thorough knowledge of the industry's value chain, business, issues, trends, etc., and the ability to apply them appropriately.
Level 1 Behaviors
(General Familiarity)
Describes the entire value chain of the industry.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Documents industry and domain knowledge in appropriate documentation systems.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Gathers and analyses market intelligence to drive operational optimization.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Demonstrates intimate knowledge of industry and market trends to provide business insights.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Establishes organizational policies and processes to seek out and understand industry dynamics.
See 4 More Skill Behaviors
3 International Product/Brand Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - International Product/Brand Manager
Proficiency Level - 4
5 Competency for - International Product/Brand Manager
Proficiency Level - 5

Summary of International Product/Brand Manager skills and competencies

There are 1 hard skills for International Product/Brand Manager, New Product Development.
13 general skills for International Product/Brand Manager, Advertising, Brand Management, Competitive Environment, etc.
10 soft skills for International Product/Brand Manager, Business Acumen, Industry Knowledge, Prioritization, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a International Product/Brand Manager, he or she needs to be skilled in Business Acumen, be skilled in Industry Knowledge, and be skilled in Prioritization.

It's Easy to Get Started

Get the precision you need to assess, hire, and develop top talent with skills and competencies – see how with a personalized demo.